Press Room

Green from Day One™

Hospital Support for the Newborn Vivid Green Generation™

Babies come into the world naked and vulnerable, exposed to a new and challenging environment. For newborns, adjusting to life outside the womb begins immediately as the first breath and, shortly thereafter, the first bath is drawn.

sce1Traditionally, the products used at this milestone event are chemically derived. Given the transdermal properties of this incredibly delicate skin – as much as five times thinner than adult skin – there is a risk of those chemicals finding their way into the body, where they may have unintended health consequences.

More and more parents and healthcare practitioners are embracing the concept that what goes on your body can have as much impact on your health as what goes in your body – putting the choice of skin care products in a new light.

And so, Green From Day One was born…

Leading maternity, OB/GYN and neonatal departments across the country are exclusively adopting all natural Episencial products for the cleansing and hydrating of newborn skin in an effort to reduce babies’ exposure to unnecessary, and potentially toxic, synthetic chemicals.

Created by professional skin care clinicians, Episencial’s exclusively all natural skin care products are formulated specifically for the most sensitive baby skin — even the virtually transparent skin of newborns.

Developed by Episencial, Green From Day One is a promise between expecting and new parents and their hospital caregivers to help babies and their families take the first steps in making healthy choices for their bodies and the planet. Choosing all natural, sustainable products for the care of babies, including Episencial and its partners, is the fulfillment of that promise.

Participating hospitals become local advocates of healthy and sustainable living practices – a point of distinction in the ever-increasingly competitive health care market. In addition to product, Episencial supports its Green From Day One participants with resources including educational materials and programs to help extend awareness of the effort to the local community.

To learn more about Green From Day One and find a list of participating hospitals, please visit www.episencial.com. If you are interested in working with your local hospital to start a Green From Day One program, please call 800-690-1610.

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